The excitement for the Lake Oconee Food & Wine Festival officially begins at the Launch Party on Friday, March 20 from 8:00 PM to 11:59 PM—an unforgettable night of music, style, food, and celebration. This year’s theme, Boots & Bow Ties, invites guests to dust off their finest western-chic looks and step into a luxurious, custom-themed cocktail lounge co-hosted by the acclaimed Black Sheep Interiors.

Attendees will dance the night away to high-energy live entertainment from Will Slater & The 53, a powerhouse southern country rock band from the foothills of northeast Georgia. Throughout the evening, select chefs and restaurants will offer an exceptional lineup of savory bites and sweet hors d’oeuvres, creating the perfect culinary kickoff to festival weekend.

Adding even more flair to the celebration, Burned Brims and Brackish will be onsite with interactive booths where guests can purchase custom hats and distinctive one-of-a-kind bow ties. Each ticket includes three beverage vouchers, providing plenty of opportunities to enjoy handcrafted cocktails and premium pours.

The Launch Party sets the tone for an extraordinary festival experience—so polish your boots, tie your bow ties, and get ready for a night of dancing, cocktails, and unforgettable fun at Lake Oconee.